St. Louis Blues Trivia

By: katypolansky | Category: Social Networking

The St. Louis Blues are doing a nice job with their Facebook fan relations. One of my favorites is the Game Day Trivia promotion. On occasional game days the marketing department will post a status update like the following:

question_blues

After the game a winner is selected and notified via another status update as seen below.
answer_blues

The most remarkable part of the trivia promotion to me is the increased interaction it generates between the fans and the comment section of the status updates. An average Blues update generates 20-30 comments. This trivia question generated nearly 1,300!