NikeID, Twitter and KD Are A Winning Combination
By: katypolansky | Category: Social Networking
Kevin Durant recently hosted a very successful contest for NikeID via his Twitter account. Durant and Nike offered KD’s Twitter followers the opportunity to design a pair of Zoom KD III’s. Five contestants won the shoes they designed and two of the five designs were to be worn by KD during an Oklahoma City Thunder’s playoff game. This past Thursday KD wore a pair of the winning shoes in game five against the Grizzlies. Hosting design contests, for virtually anything, through social media is great. This specific campaign was perfect in the sense that it allowed a company (Nike) to leverage the social media power of one of its endorser (KD) to send consumers directly to Nike’s site, specifically to interact with its product. Well done NikeID and Kevin Durant.
