Nike Clash of the Champions Part: 2

By: katypolansky | Category: Branding

Continuing last week’s discussion of the Nike Clash of the Champions I’m going to share a few pictures of my favorite branding efforts. As previously mentioned the event took place on the University of Oregon campus so Nike made a concerted effort to tie in the Oregon “O” and the green and yellow of the Ducks on the players’ clothing. This branding also served as an advertisement for NikeID which flashed ads on the video boards throughout the night and had a sales booth on the concourse.

                                                                                                                                                                     Source: Katy Polansky 
The players were all outfitted in either yellow or green Nike gear in honor of the Oregon Ducks.

                                                                                                                                                                     Source: Katy Polansky 
Roger Federer wore a specially made green and yellow hat. A small "O" can be seen on     the heel of Victoria's shoes in the background. 

                                                                                                                                                                       Source: Eric Evans
Rafael Nadal's shoes feature the Oregon "O" and Matt Knight arena logo on the tongue.

                                                                                                                                                                     Source: Katy Polansky
The reader boards frequently flashed advertisements featuring NikeID shoes.

                                                                                                                                                                     Source: Katy Polansky
The NikeID customization sales area on the Matt Knight Arena concourse.