Tostitos Fan Bag
By: katypolansky | Category: Seating
I spent the last few days in Arizona attending the Tostitos BCS National Championship game. The overall feeling of excitement throughout Phoenix, Scottsdale and Glendale was awesome. The actual branding and marketing efforts, however, were not anywhere near what I was expecting. On the positive side, there were two highlights in my book relating to the actual in-game fan experience. I’ll write about one this week and one next. Up first is the “Tositos” Fan Bag.
Each seat in the University of Phoenix Stadium had a Tostitos Fan Bag taped to it. When the cheapest face value ticket in a stadium is $300, a fan bag with contents costing less two dollars to produce, is a minimal gesture. However, I and most of those around me still thought it was a nice touch. Each bag, as pictured below included a lanyard and ticket pouch, a bag of chips, a coupon for PF Chang’s and a little football and food booklet. There were also pom poms on most seats but I think those were supplied by the Auburn and Oregon Athletic Departments. It’s silly that the women next to me, who payed $2500 for EACH of their tickets, were excited about the trinkets, but they were. Undoubtedly the Taco Bell branded ticket holder is something both of them will keep and cherish for life (being that they were Auburn fans and Auburn won the game). Additionally those ticket holders were around the neck of at least 50% of the people in the building. I can’t even imagine how many photos were taken where the Taco Bell logo is visible around someone’s neck. I’m certain that Taco Bell’s ad dollars were well spent on the ticket holder placement.
Placing a free salty snack in each event goers possession is also a brilliant move to increase in stadium beverage sales. I’m certain many people within the stadium sampled the new Artisan Recipe Tostitos and determined that they would go nicely with an $8 beer or a $6 soda.
