Free Games From 1st Bank
By: katypolansky | Category: Advertising
I spotted this advertisement in the Denver Airport this past week and think it is well done. It’s the first ad I’ve seen that combines recognition software to supply something free a viewer may want that is independent of the service offered by the advertiser. More specifically, if one follows the lead on the ad, he gets free games, not a listing of 1st Bank locations. The placement of the ad is ideal because people often have time to kill and are looking for things to do while traveling. Well done 1st Bank.
