Pharmaceutical Companies Know Marketing: Part 2
By: katypolansky | Category: Advertising
Another old standby for big pharmaceutical companies that I find to be incredibly effective is advertising on hotel room keys. Modern electronic keys are very cheap to produce on a large scale (a few cents) and get a lot of face time with the users. Whether a person is getting the key at the front desk, trying to figure out the best way to put the key in the door, or looking for the key in his or her hotel room, the advertisement is being seen.
I’ve also received keys with restaurant advertisements. Below is a picture of a Dominoes key. Businessknowhow.com has a short article that's worth reading that describes the simplicity and success of this advertising stream.
