Stanley Signage

By: katypolansky | Category: Concourse

A series of Stanley ads on the Colts concourse are a copy writers dream. Each and every one plays on verbiage tying Stanley tool’s offerings to Colts football.  For example, one ad has a big hammer and says, “Big hits are part of our game too.” These ads were placed on cement posts covering an entire section of the concourse making them virtually impossible to miss. These entertaining, synergistic and well placed ads serve as a great benchmark for effective static-sign on-concourse advertising.