Latest Posts From The Blog
St. Louis Blues Trivia By: katypolansky | Category: Social Networking
The St. Louis Blues are doing a nice job with their Facebook fan relations. One of my favorites is the Game Day Trivia promotion. On occasional game days the marketing ...
Date: 01/25/12
Tags: Facebook, NHL, St_Louis_Blues, trivia
The Patriots "Like" the Boys and Girls Club By: katypolansky | Category: Community
The New England Patriots are currently preparing to play the Baltimore Ravens in the AFC Championship game. While the players are hard at work on the field, the marketing department ...
Date: 01/18/12
Tags: Boys_and_Girls_Club, Facebook, New_England_Patriots, NFL
United Tebows the Steelers By: katypolansky | Category: Miscellaneous
This story broke nationally yesterday and I loved it. As a fan of Tim Tebow and a person who flies on United Airlines more than I would care to admit ...
Date: 01/11/12
Tags: miscellaneous, Tebow, United_Airlines
Gorilla Marketing In The Sky By: katypolansky | Category: Advertising
This week I attended the Rose Parade and Rose Bowl in Pasadena, CA. Overall I was surprised by the lack of innovative marketing efforts. In fact there appeared to very ...
Date: 01/4/12
Tags: geico, gorilla_marketing, Rose_Bowl, skywriting
A Mirrored Helmet? By: katypolansky | Category: Uniforms
It’s that time of year again where I spend a blog post noting what the Duck football team will be wearing. This year, like all in recent memory, the ...
The 12th Man By: katypolansky | Category: In Game
Almost all sports fans are familiar with the celebrity guided signing of “Take Me Out to the Ball Game” at Wrigley Field during the 7th inning stretch. A less ...
Gluten Free Concessions By: katypolansky | Category: Concessions
One of my favorite parts of attending games and events around the world is seeing what certain venues do to cater to their geographic location and city’s eccentricities. It ...
Date: 12/14/11
Tags: concessions, NFL, Seahawks
A Quick Dye Job By: katypolansky | Category: Concourse
Last week I was in Seattle for the Thursday night NFL match up pitting the Eagles vs. the Seahawks. The Seahawks do a nice job with their fan friendly pre ...
Signage Placement and Content Matter By: katypolansky | Category: Miscellaneous
The Sheraton Hotel in Seattle has been home to the JDRF Gingerbread Village for the past 19 years. Overall the display is very nice and the gingerbread houses are undeniably ...
Jerseys All A Twitter By: katypolansky | Category: Uniforms
The first-division Mexican soccer team Jaguares de Chiapas recently replaced the last names on its players’ jerseys with their personal Twitter handles. This is quite a brilliant stunt for a ...