Welcome to Polansky Report

Carefully researched and thoughtfully written, Polansky Report (PR) provides documentation of the best in-event promotions across a multitude of platforms. The site is filled with ideas sure to delight fans, sponsors and your bottom line. Whether you are a booster club president, high-school athletic director, college marketer, or a marketing director for a Fortune 500 company, Polansky Report is for you!

The United States sports industry is a $400 billion+ a year business. The industry ranges from two year-olds playing soccer to 100 year-olds playing golf. Regardless of level there are dollars to be made through sponsorship and promotions. It is estimated that in 2011 roughly $13 billion will be spent on sports sponsorships in the United States. These dollars will be spent far and wide- ranging from dentists sponsoring high school sports teams to Coca-Cola promoting the Olympics. No matter how you cut it, in-event promotions are big business. 

Keeping track of what’s going on across the industry is a full-time job. That is where PR comes in. By monitoring the vast world of event promotions and providing ideas on how to implement them, PR makes you money. There is not enough time as an athletic director at a high school or a general manager of a minor league baseball team to analyze what type of promotions others are doing in your own sport, no less all the other sports out there. That is what you are paying PR to do.  We find ways to successfully implement a professional bull riders’ promotion at a high school hockey game.